  
|
Did You Know?
Did You Know?
- 80% of Internet users find what they want to buy using a search engine.
SearchOptimizers.Com
- Worldwide Internet Population 2005: 888, 681,131
IWS (InternetWorld Stats.com), March 2005
- United States Internet Users 2005: 200, 933, 147
Neilsen/NetRatings.com, February 2005
- Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or research their purchases. For automobile, computer and travel purchases, Internet use is over 90 percent of those surveyed.
Nielsen/NetRatings
- “Fewer than 15% of Web surfers bother to go beyond the first page of search engine results when they are looking for a site like yours.”
Search Engine Marketing Handbook, Grehan
- “Consumers … intend to spend a projected $19.6 billion online during fourth quarter of 2002 — a 23 percent increase from a year earlier. Average per-shopper spending also is expected to increase, from $225 to $244 per ransaction.”
Jupiter Research:
http://cyberatlas.internet.com/markets/retailing/
article/0,,6061_1473651,00.html
“Do you have your piece of the rock?”
- Search engines are the top way consumers find new web sites online, used by 73.4% of those surveyed.
Driving Customers, Not Just Site Traffic, Forrester, March 28, 2001
(Data from October 2000)
- In terms of unique visitors, the average site appearing in Google's top natural ERP could expect a 337 percent increase in traffic in its first month and a 627 percent increase in the second month.
ClickZ/Stats.htm
February 2005
- Americans search the web practically every other day. Nearly 1/3 search once or
more per day.
WebTop Search Rage Study, August 2000, WSJ Article: http://startup.wsj.com/howto/marketingsales/20020819-trampsteamer.html
- A 24 percent growth rate outpaces traditional retail, which saw an increase of only seven percent. Last year, online accounted for 6.5 percent of total retail sales, up from 5.4 percent in 2003. In 2005, online sales are expected to account for 7.7 percent of total retail sales.
Forrester Research
|
|
Listen to their
#1
downloaded podcast.
|
|
|
|
